KELLOGG’S LCMs KALEIDOS RICE BUBBLES SNACK BARS
15 min reading time
ReAL FOOD RATING
Price
$7.50 for 12 bars | 62.5¢ per bar
Where to Buy
Major supermarkets
MANDY'S TAKE
“With nearly 40% sugar, ultra-processed ingredients, and virtually no nutritional benefit, this product earns one of our lowest possible ratings. While it may look colourful and convenient, it’s essentially a sugary cereal bar disguised as a child-friendly snack. The only redeeming feature is the use of natural colours, but that doesn’t outweigh the potential harm of marketing this kind of product as a lunchbox option for kids. In fact, it contains less protein and fibre than even high-sugar breakfast cereals like Coco Pops or Fruit Loops. Kids deserve better — and so do their lunchboxes. It’s recommended to avoid this one wherever possible.
RATING BREAKDOWN
NUTRITION SNAPSHOT
- Natural colours (not artificial)
- Natural flavours (not artificial)
- School-friendly (but won’t aid their concentration)
- EXTREME sugar content (40.5g/100g)
- Seven different sugar sources
- Ultra-processed throughout
- Less fibre (1.6g/100g) and protein (3.7g/100g) than Coco Pops and Fruit Loops
- Multiple emulsifiers and additives
- Marketed directly to children
NUTRITION SNAPSHOT
Natural colours (not artificial)
Limited whole food ingredients beyond oats
Contains glycerine additive
Fibre partly from extracted chicory root
Colours: Natural
No Artificial Colours: Win!
WHO'S IT FOR?
- Babies & Toddlers
- Kids
- Teens
- Adults
- Contains gluten
- Contains dairy
- Contains soy
- Extremely high sugar
BETTER OPTIONS
- Literally ANY fresh fruit
- Plain rice cakes with honey
- Homemade rice crispy treats
- An actual piece of chocolate (at least it's honest about being confectionary!)
MAKE IT YOURSELF
Want a healthier alternative? Try a homemade version!
“These use healthy and nutritious ingredients” – Mandy
Check out the Recipe
Strawberry Muesli Bars
Introducing my delightful and nutritious Strawberry Muesli Bars! Packed with wholesome ingredients like oats, chia seeds, sunflower seeds, and sweetened naturally with honey, these
Watch the Reel
THE VERDICT
When a so-called “cereal bar” contains less fibre than the sugary cereals it’s modelled on, something has gone seriously wrong. This is a clear example of how kids’ food marketing misleads parents and masks poor nutritional quality, and why we strongly recommend avoiding it. It receives a 1/5 Real Food Rating (RFR) — and notably, this is one of those products where the Health Star Rating is nowhere to be found on the pack. When some brands can’t game the system, they often choose not to display it at all.
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