COLES BAKERY WHOLEMEAL FLATBREAD
15 min reading time
ReAL FOOD RATING
Price
$4.50 / 6 pack
Where to Buy
Coles
MANDY'S TAKE
“This wrap does avoid some of the additives we often flag in others, such as emulsifiers, preservatives, and gums, which is a genuine positive. However, it still relies on ultra-processed ingredients, including refined vegetable oil and sodium aluminium phosphate (541), which contributes to excess dietary phosphate and aluminium intake. What’s most concerning is the misleading “wholemeal” claim. Rather than using true wholemeal flour, the manufacturer starts with refined flour that has been stripped of its natural nutrients, then fortifies it with synthetic vitamins and adds wheat bran back in separately. This clever formulation trick allows them to market it as wholemeal when, in reality, it’s not. A truly wholemeal wrap would be made simply from real wholemeal flour – not such a novel concept, you’d think. A 3/5 Real Food Rating (RFR) is where this wrap lands.”
RATING BREAKDOWN
NUTRITION SNAPSHOT
- Clean ingredient list with no preservatives or emulsifiers
- Good fibre content (6.1g per serve) due to added wheat bran
- Low sugar (1.14g per serve)
- Low saturated fat (0.5g per serve)
- Decent protein (8.3g per serve)
- No artificial colours, flavours, or gums
- Refined flour is the main ingredient – not a wholegrain
- Canola oil likely refined – less ideal than extra virgin olive oil or wholefood fats
- Small amount of trans fat (0.08g per serve) – no safe level recommended
NUTRITION SNAPSHOT
Processed sugars: brown rice syrup and sugar
Limited whole food ingredients beyond oats
Contains glycerine additive
Fibre partly from extracted chicory root
Colours: Natural
No Artificial Colours: Win!
WHO'S IT FOR?
- Babies Not recommended (contains refined flour and trans fats)
- Kids
- Teens
- Adults</b
- Contains wheat
- Contains gluten
BETTER OPTIONS
- Look for wholemeal wraps with only 4 or 5 ingredients (e.g., stoneground wholemeal flour, water, extra virgin olive oil, salt)
- Sourdough or traditional flatbreads made without additives
- Use large lettuce leaves, nori sheets, or steamed silverbeet/collard leaves as a true wholefood wrap
MAKE IT YOURSELF
Want a healthier alternative? Try a homemade version!
“These use healthy and nutritious ingredients” – Mandy
Check out the Recipe
Iron-Rich Muesli Bars
If you are looking for a quick and convenient kid-friendly muesli bar without the nasties, this is the bar for you! Prepare them beforehand, and you will have a fast, grab-and-go b
Watch the Reel
THE VERDICT
This bar has a solid foundation of whole grains, nuts, seeds, and dried fruit, with minimal additives — a step above most supermarket snack bars. But it still relies on added sugars like glucose and golden syrup, and includes vegetable oil in the dried fruit. With over 16g of sugar per 100g, it edges into the territory of sweetened energy bars rather than true wholefood snacks. While far better than the average bar, it’s still one to enjoy sometimes, not daily — especially if you’re aiming to reduce processed sugars and industrial seed oils in your family’s diet. It. gets a solid 3.5/5 Real Food Rating (RFR).
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