SIMSON’S PANTRY WHOLEMEAL HIGH PROTEIN LOW CARB WRAPS
High protein and fibre statistics are intended to impress,whilst hiding an ultra-processed minefield of concerning ingredients. It contains an a potential gut-disrupting emulsifier, a preservative that may affect behaviour,
MISSION WRAP WHOLEMEAL
This wrap is a textbook case of health-washing. With claims like ‘source of fibre’, ‘source of protein’, and ‘no artificial colours or flavours’ splashed across the front, it positions itself as a wholesome choice
SIMSON’S PANTRY MIXED WHOLEGRAIN
This wrap shows some potential, with moderate sodium levels and no artificial colours, but key concerns outweigh the positives. The inclusion of cultured dextrose (a preservative that functions like propionates), emulsifier 4
SIMSON’S PANTRY WHITE PREMIUM WRAPS
These wraps sit firmly in the ‘LIMIT’ category. The main red flag is that vegetable shortening is in position 3, plus 9 different ingredients, including several additives. This places them firmly in the white ultra-proces
HELGAS TRADITIONAL WHOLEMEAL WRAPS
At first glance, this wrap may appear like a better option thanks to its “wholemeal” labelling and 49% wholemeal wheat flour content. But beyond that, it’s still a highly processed product with refined wheat flour, adde
HELGAS TRADITIONAL WHITE WRAPS
Don’t be fooled by the word “traditional” on the pack, this white wrap is far from a simple staple. Made with refined wheat flour and multiple industrial additives, it’s more ultra-processed than the branding suggests
BAKERS LIFE ALDI LARGE WHITE WRAPS
Despite a “good” fibre number on the label, this wrap is a textbook example of how ultra-processed foods game nutrition panels. Refined wheat flour and palm oil make up most of the ingredients, accompanied by at least eig
MISSION WRAPS SPINACH AND HERB
This wrap is a classic example of misleading marketing designed to trick parents into believing they’re purchasing a healthy vegetable product. The ‘spinach & herb seasoning’ contains less than 0.9% spinach – meaning
BAKERS LIFE ALDI WHOLEMEAL MINI WRAPS
The label promotes wholemeal and wholegrain benefits, but the reality is an ultra-processed food packed with additives, palm oil, and multiple agents of concern—especially for the children this product targets. High fibre h
COLES WHOLEMEAL & GRAIN SOFT WRAPS
Despite the appearance and marketing of “wholemeal” and “multigrain,” this wrap is, unfortunately, a textbook ultra-processed food. Ingredient analysis reveals that the predominant base is refined wheat flour, with on